Examples.

Examples. Examples of what communications constitute solicitations include communications such as a telemarketing solicitation, direct mail, or e-mail, when those communications are directed to a specific consumer based on eligibility information. A solicitation does not include communications that are directed at the general public without regard to eligibility information, even if those communications are intended to encourage consumers to purchase financial products and services from the affiliate initiating the communications.

Source

17 CFR § 162.2

Scoping language

Affiliate. The term affiliate for the purposes of this part means any person that is related by common ownership or common corporate control with a covered affiliate.