Jules Polonetsky, &c., et al.,
Appellants,
v.
Better Homes Depot, Inc. et al.,
Respondents.
2001 NY Int. 125
New York City's Consumer Protection Law prohibits "any
deceptive or unconscionable trade practice in the sale, lease,
rental or loan of any consumer goods or services" (Consumer
Protection Law [Administrative Code] § 20-700). Defendants,
Better Homes Depot and its president, Eric Fessler, are in the
business of purchasing, repairing and then reselling homes in New
York City. In its enforcement capacity, the City's Department of
This case involves two issues. First, defendants claim that their activities do not involve "consumer goods or services" within the DCA's jurisdiction. Second, defendant Fessler claims that he cannot be subjected to personal liability because none of the allegedly fraudulent acts were committed for his individual benefit. We disagree with defendants as to both contentions, and therefore reverse the order of the Appellate Division which dismissed the complaint. I.
Using newspaper advertisements and flyers handed out at subway stations, Better Homes marketed its activities to prospective New York City home buyers. In response to grievances of dissatisfied Better Homes customers, DCA filed a suit in Supreme Court, alleging that Better Homes engaged in a pattern of deceptive practices in violation of § 20-700 of the Consumer Protection Law.
The complaint alleges that Better Homes showed
potential buyers substandard properties at inflated prices, often
representing the properties as foreclosures offered "below market
value." If buyers observed that the structures were in
disrepair, Better Homes would promise to perform repairs before
The complaint also alleges that Better Homes falsely convinced prospective buyers that their interests were being protected throughout the sale. Better Homes discouraged buyers from employing their own attorneys, steering them instead to attorneys with whom it had ties. In addition, Better Homes told buyers that it was recommending Federal Housing Authority (FHA) approved lawyers and contractors, when in fact the FHA does not "approve" either lawyers or contractors. As a result of these assurances, Better Homes led buyers falsely to believe that FHA involvement would protect them or guarantee their satisfaction.
In its complaint against Fessler, DCA alleged that he participated in the corporation's "operations on a day-to-day basis and [was] actively involved in its marketing and sales activities."
Fessler and Better Homes moved to dismiss, contending
that § 20-700 has no application to their business. Arguing that
homes are not "consumer goods or services" within the meaning of
the Code, defendants asserted that the complaint failed to state
a cause of action (CPLR 3211 [a][7]) and that DCA lacked capacity
to sue (CPLR 3211 [a][3]). Fessler further argued that because
Supreme Court sustained the complaint as to Better Homes but dismissed as to Fessler. The Appellate Division modified and dismissed the complaint as against both, holding that the Consumer Protection Law did not cover transactions associated with the sale of real property (279 2 418 2001]). We granted leave to appeal, and now reverse and reinstate the complaint in its entirety.
In addressing defendants' contention that their activities fall outside the proscription of Administrative Code § 20-700, our inquiry centers on whether defendants' conduct, if established, amounts to a "deceptive or unconscionable trade practice in the sale * * * of any consumer goods or services." We have little difficulty in concluding that the complaint adequately alleges a deceptive or unconscionable trade practice. By alleging that defendants made false statements that had the potential to mislead consumers in material ways, the Commissioner has satisfied the "deceptive or unconscionable trade practice" element of the statute (see, Guggenheimer v Ginzburg, , 43 NY2d 268, 272-273 [1977]; cf., Gaidon v Guardian Life Ins. Co., , 94 NY2d 330, 344-346 [1999]; Karlin v IVF America, Inc., , 93 NY2d 282, 293 [1999]); General Business Law § 350-a[1].
That brings us to the more pressing inquiry as to whether defendants' practices involved consumer goods or services. The Code defines "consumer goods, services, credit and debts" as those used "primarily for personal, household or family purposes" (Consumer Protection Law [Administrative Code] § 20- 701[c]). In arguing that a house is not a consumer good or service, defendants claim that sustaining the complaint would result in an unwarranted extension of the Consumer Protection Law to include real estate transactions.
In support of their position, defendants contrast the
City Code provision with the State's consumer protection statute
(General Business Law § 349). While the City's Code refers to
"consumer goods or services," GBL § 349 is far broader in its
prohibition of "[d]eceptive acts or practices in the conduct of
any business, trade or commerce or in the furnishing of any
service in this state * * *" (GBL § 349[a]) (emphasis added).
Accordingly -- and, as defendants point out, not surprisingly --
Appellate Division cases have interpreted GBL § 349 to cover real
estate transactions (see, e.g., Latiuk v Faber Constr. Co., 269
AD2d 820 [4th Dept 2000] [applying § 349 to cover the sale of a
home]; Bd. of Mgrs. of Bayberry Greens Condominium v Bayberry
Greens Assoc., 174 AD2d 595 [2d Dept 1991] [applying GBL § 349 to
sales of condominium units]; see also, Karlin v IVF America,
Inc., , 93 NY2d 282, 290 [stating that GBL § 349 applies "on its
face to virtually all economic activity"]). Based on this
The Commissioner counters by asserting that the conduct alleged in the complaint did not involve the simple sale of houses. The Commissioner and amici argue that defendants offered a "package" of services in which the sale of real estate was "inextricably intertwined" with services that fall under the protections of the Consumer Protection Law. We agree with the Commissioner that a package of consumer services falls within DCA jurisdiction even though offered in the context of a real estate transaction.
Defendants correctly point out that the simple sale of
a house does not involve consumer goods or services within the
meaning of the Code.[1]
But here we have much more. Defendants
have not only sold property, but also have allegedly orchestrated
a system of providing services under which prospective buyers
were defrauded or misled every step along the way. The complaint
charges that defendants promoted overpriced homes, promising, but
often failing, to repair the properties. When buyers expressed
Had defendants offered its consumer services without itself being the seller of the properties, there would be no question that DCA could sue to rectify the violations. Were we to hold, as defendants urge, that the Consumer Protection Law did not cover such allegations, we would effectively insulate fraudulent conduct from the reach of the Code whenever the conduct occurs in connection with the sale or attempted sale of a house.
We are unwilling to conclude that a program of consumer
services loses its character simply because it was rendered in
connection with a home sale. The Consumer Protection Law
specifically defines "deceptive trade practice" to include
"representations that goods or services have sponsorship [or]
approval * * * that they do not have" (Consumer Protection Law
[Administrative Code] § 20-701[a][1]). Defendants' alleged
representations that their pre-selected attorneys and contractors
We note that the case comes to us in the posture of a CPLR 3211 motion to dismiss. Accepting the allegations as true, our "sole criterion is whether the pleading states a cause of action, and if from its four corners factual allegations are discerned which taken together manifest any cause of action cognizable at law a motion for dismissal will fail" (Guggenheimer v Ginzburg, , 43 NY2d 268, 275 [1977]). As the case proceeds further, the Trial Court will have a clearer basis on which to assess claims that defendants may raise in connection with particular causes of action. At this stage, however, we conclude that defendants' motion to dismiss must fail insofar as it is based on their challenge to the statute's application and the Commissioner's capacity to sue.
The complaint states a cause of action as to defendant
Fessler in his individual capacity. In actions for fraud,
corporate officers and directors may be held individually liable
if they participated in or had knowledge of the fraud, even if
they did not stand to gain personally (see, e.g., Marine Midland
Bank v Russo, , 50 NY2d 31, 44 [1980]). The complaint alleges that
Fessler "participate[d] in [Better Homes'] operations on a day-
to-day basis and [was] actively involved in its marketing and
sales activities." The Commissioner names Fessler as having
Taking the allegations in the light most favorable to DCA, they are sufficient to support the complaint against Fessler. The Appellate Division therefore erred in dismissing the complaint against him.
Accordingly, the order of the Appellate Division should be reversed, and the complaint reinstated against both defendants, with costs.
1 See, Black's Law Dictionary, at 694 (6th ed 1990) (defining "goods" to "include every species of personal property * * * * which are movable at the time of identification to the contract for sale . . . ." [emphasis added]); see also, Personal Property Law § 401(1) (defining "goods" to include "all chattels personal"); cf., Joseph Martin, Jr., Delicatessen, Inc. v Schumacher (52 2 105, 111 [1981] [stating that the Uniform Commercial Code "by its very terms, is limited to the sale of goods * * * (and) is therefore not applicable to real estate contracts"]).