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confusingly similar

In trademark law, "confusingly similar" refers to when a symbol or logo is so exceedingly similar to an existing trademark that the public might mistake the symbol with the existing trademark. It is a test to see whether a potential trademark conflicts with an existing trademark.

Definition from Nolo’s Plain-English Law Dictionary

In trademark law, when a trademark, logo, or business name is so close to that of an already existing trademark, logo, or name that the public might misidentify the new mark with the older one. Such confusion may not be found if the products or businesses are clearly not in the actual or potential product markets or geographic area of the other.

Definition provided by Nolo’s Plain-English Law Dictionary.

August 19, 2010, 5:13 pm