Solicitation

Solicitation -
(1) In general. The term “solicitation” means the marketing of a product or service initiated by a person to a particular consumer that is -
(i) Based on eligibility information communicated to that person by its affiliate as described in this part; and
(ii) Intended to encourage the consumer to purchase or obtain such product or service.
(2) Exclusion of marketing directed at the general public. A solicitation does not include marketing communications that are directed at the general public. For example, television, general circulation magazine, and billboard advertisements do not constitute solicitations, even if those communications are intended to encourage consumers to purchase products and services from the person initiating the communications.
(3) Examples of solicitations. A solicitation would include, for example, a telemarketing call, direct mail, e-mail, or other form of marketing communication directed to a particular consumer that is based on eligibility information received from an affiliate.
(l) You means a person described in § 680.1(b).

Source

16 CFR § 680.3


Scoping language

As used in this part:

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