The provider of pay-per-call services
(a) Preamble message. The provider of pay-per-call services shall include, in each pay-per-call message, an introductory disclosure message (preamble) in the same language as that principally used in the pay-per-call message, that clearly, in a slow and deliberate manner and in a reasonably understandable volume: (1) Identifies the name of the provider of the pay-per-call service and describes the service being provided; (2) Specifies the cost of the service as follows: (i) If there is a flat fee for the call, the preamble shall state the total cost of the call; (ii) If the call is billed on a time-sensitive basis, the preamble shall state the cost per minute and any minimum charges; if the length of the program can be determined in advance, the preamble shall also state the maximum charge that could be incurred if the caller listens to the complete program; (iii) If the call is billed on a variable rate basis, the preamble shall state, in accordance with 308.5(a)(2) (i) and (ii), the cost of the initial portion of the call, any minimum charges, and the range of rates that may be charged depending on the options chosen by the caller; (iv) Any other fees that will be charged for the service shall be disclosed, as well as fees for any other pay-per-call service to which the caller may be transferred; (3) Informs the caller that charges for the call begin, and that to avoid charges the call must be terminated, three seconds after a clearly discernible signal or tone indicating the end of the preamble; (4) Informs the caller that anyone under the age of 18 must have the permission of parent or legal guardian in order to complete the call; and (5) Informs the caller, in the case of a pay-per-call service that is not operated or expressly authorized by a Federal agency but that provides information on a Federal program, or that uses a trade or brand name or any other term that reasonably could be interpreted or construed as implying any Federal government connection, approval or endorsement, that the pay-per-call service is not authorized, endorsed, or approved by any Federal agency.