Brand participant

Brand participant means a small-sized U.S. for-profit entity or a U.S. agricultural cooperative that owns the brand of the eligible commodity to be promoted or has the exclusive rights to use such brand(s) and that is participating in the MAP brand promotion program of another MAP Participant. This definition does not include any U.S. agricultural cooperatives that are MAP Participants that apply for MAP funds to implement their own brand programs.

Source

7 CFR § 1485.11

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Scoping language

For purposes of this subpart the following definitions apply:

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