Consumer.
Consumer. Except as otherwise provided, the term consumer means an individual person. The term consumer does not include market makers, floor brokers, locals, or individual persons whose information is not collected to determine eligibility for personal, family, or household purposes.
Source
17 CFR § 162.2
Scoping language
Affiliate. The term affiliate for the purposes of this part means any person that is related by common ownership or common corporate control with a covered affiliate.