Direct costs of producing or airing electioneering communications
Direct costs of producing or airing electioneering communications means the following:
(i) Costs charged by a vendor, such as studio rental time, staff salaries, costs of video or audio recording media, and talent; or
(ii) The cost of airtime on broadcast, cable or satellite radio and television stations, studio time, material costs, and the charges for a broker to purchase the airtime.