Except as defined in this paragraph, the terms used
in this directive shall be defined in accordance with the definition and usage
of the Manual on Uniform Traffic Control Devices (MUTCD).
Business Sign (Logo) - a
separately attached sign mounted on the rectangular sign panel to show the
brand, symbol, trademark, or name, or combination of these, for a motorist
service available on a crossroads at or near an interchange or an
- a rectangular sign panel with:
(1) The words "GAS", "FOOD", "LODGING", or
(3) One or more
business signs (Logos).
Eligible Areas. Upon request
from a local jurisdiction, logo signing will be allowed on those sections of
the Interstate highway system and other fully-controlled access highways, where
the maximum posted speed limit is greater than 55 miles per hour.
Lateral Location Approved by
AHTD. The specific information sign locations shall be approved by the
Department and should be located so as to take advantage of natural terrain, to
have the least impact on the scenic environment, and to avoid visual conflict
with other signs within the highway right-of-way. Sign panel supports shall be
of a breakaway design.
Relative Location. In the direction of traffic successive specific
information signs shall be those for "CAMPING", "LODGING", "FOOD", and "GAS" in
CRITERIA FOR SPECIFIC INFORMATION PERMITTED
Conformity with Laws. Each
business identified on a specific information sign shall have given written
assurance to the Department or its contractor of its conformity with all
applicable laws concerning the provision of public accommodations without
regard to race, religion, color, sex, or national origin, and shall not be in
breach of that assurance.
Distance to Services. The maximum distance that service facilities
can be located from the main traveled way to qualify for a business sign shall
not exceed 3 roadway miles in either direction for "FOOD", "LODGING", and
"CAMPING" services and 1 mile for "GAS"; except that, if within that 3-mile
limit services of the type being considered are not available, the limit of
eligibility may be extended in 3-mile increments until services of the type
being considered or 15 miles, are reached.
Types of Services Permitted.
The types of services permitted shall be limited to "GAS", "FOOD", "LODGING",
and "CAMPING". To qualify for display on a specific information sign:
"GAS" shall include:
(a) Vehicles services, which shall include
fuel, oil, and water;
facilities and drinking water;
Continuous operation at least 16 hours per day, 7 days a week; and
"FOOD" shall include:
(a) Licensing or approval, where
(b) Continuous operation
to serve meals beginning no later than 11:00 a.m., 6 days a week;
"LODGING" shall include:
(a) Licensing or approval, where
(b) Adequate sleeping
"CAMPING" shall include:
Licensing or approval, where required;
(b) Adequate parking accommodations;
(c) Modem sanitary facilities
and drinking water.
Number of Signs Permitted.
The number of specific information signs permitted shall be limited to one for
each type of service along an approach to an interchange or intersection. The
number of business signs permitted on a sign panel is specified in paragraph 5b
and 6f Businesses offering more than one service may have their signs displayed
on more than one service panel, as long as no other business would be
eliminated. In those instances where this section applies, the decision of the
Department to limit a business to one service panel shall be
Panels. The sign panels shall have a blue background with a white
reflectorized border. The size of the sign panels shall not exceed the minimum
size necessary to accommodate the maximum number of business signs permitted
using the required legend height and the interline and edge spacing specified
in the NRJTCD.
Signs. Where business identification symbols or trademarks are used
alone for a business sign, the border may be omitted, the symbol or trademark
shall be reproduced in the colors and general shape consistent with customary
use, and any integral legend shall be in proportionate size. Messages, symbols,
and trademarks which resemble any official traffic control device are
prohibited. The vertical and horizontal spacing between business signs on sign
panels shall not exceed 8 inches and 12 inches, respectively.
Legends. All Specific
Information Sign directional arrows and all letters and numbers used in the
name of the type of service and the directional legend shall be white and
Panel. Except as provided in paragraph 5b(3), a separate sign panel
shall be provided for each type of service for which business signs are
to Exit Gore. The specific information signs shall be erected between
the previous interchange and 800 feet in advance of the exit direction sign at
the interchange from which the services are available. There should be at least
800 feet spacing between the main lanes Logo signs. Excessive spacing should be
Reentry Required. Specific information signs shall not be erected at any
interchange where the motorist cannot conveniently, as determined by the
Department, reenter the rural Interstate highway and continue in the same
direction of travel, or at interchanges between rural Interstate
Signs. At single-exit interchanges where service facilities are not
visible from a ramp terminal, ramp signs shall be installed along the ramp or
at the ramp terminal, and may be provided along the crossroads. These signs
shall be duplicates of the corresponding specific information signs along the
main roadway but reduced in size. The signs shall include the distances to the
service installations and directional arrows in lieu of words. The minimum
letter height should be 4 inches except that any legend on a symbol shall be
proportional to the size of the symbol. Ramp signing may be used on ramps and
crossroads at double-exit interchanges.
The name of the type of service followed by the exit number shall be displayed
in one line above the business signs. The "GAS", "FOOD", "LODGING", and
"CAMPING", specific information signs shall be limited to nine (9) business
Interchanges. The specific information signs shall consist of two
sections, one for each exit. The top section shall display the business signs
for the first exit and the lower section shall display the business signs for
the second exit. The name of the type of service followed by the exit number
shall be displayed in a line above the business signs in each direction. Where
a type of motorist service is to be signed for at only one exit, one section of
the specific information sign may be omitted, or a single-exit interchange sign
may be used. The number of business signs on the sign panel (total of both
sections) shall be limited to nine each for "GAS", "FOOD", "LODGING", and
Interchanges. In remote rural areas, where not more than two qualified
facilities are available for each of two or more types of services, business
signs for two types of services may be displayed on the same sign panel. Not
more than two business signs for each type of service shall be displayed in
combination on a panel. The name of each type of service shall be displayed
above its respective business sign(s), and the exit number shall be displayed
above the names of the types of services. Business signs should not be combined
on a panel when it is anticipated that additional service facilities will
become available in the near future. When it becomes necessary to display a
third business sign for a type of service displayed in combination, the
business signs involved shall then be displayed in compliance with paragraph
5b(l) and 5b(2).
(a) Each business sign displayed
on the "GAS" specific information sign shall be contained within a 48-inch wide
and 36-inch high rectangular background area, including border.
(b) Each business sign on the "FOOD",
"LODGING", and "CAMPING" specific information signs shall be contained within a
60-inch wide and 36-inch high rectangular background area, including
Legends. All letters used in the name of the type of service and
the directional legend shall be in conformance with the MUTCD.
Contracts. Contracts for erection or replacement of Logo signs
shall be provided by the Department or its contractor.
information panels shall be erected and business signs shall be attached by the
Department or its contractor.
Cost. Business signs (Logos) shall be furnished to the Department
or its contractor, in accordance with Departmental specifications, by the
Replacement. Upon notice from the Department or its contractor,
businesses will provide replacement Logos for those signs which become worn out
Removal. The Department or its contractor shall remove or cover
business signs for those businesses that are not in compliance with the
conditions indicated in paragraph 3 of this policy.
Selection of Eligible
Businesses. If there is not enough space on specific information panels
to accommodate all businesses wishing to display signs, those businesses
closest to the particular interchange will be selected. If subsequently, a
business exists or is constructed closer to the interchange than one being
displayed on the panel, the business on the panel may continue to display until
such time as they no longer desire to do so. At that time, the business that is
located closer to the interchange may apply for the sign.
Each business sign displayed on the "CAMPING" specific information signs and
ramp signs shall be removed or covered by the Department or its contractor
during off-season months if such business is operated on a seasonal basis only.
Said signs shall be reinstalled or uncovered by the Department or its
contractor during seasonal operations. Each such business shall notify the
Department or its contractor at the time of annual maintenance fees of their
operating intentions for the forthcoming year. The Department or its contractor
shall remove signs at an interchange for any such business that fails to give
notice at least six months in advance of any seasonal closing.
The Arkansas State Highway Commission shall determine the initial
fees, annual fees, and special fees pertaining to the Specific Information
(Logo) Sign Program.
Upon approval of a business for Logo Signing, the annual
maintenance fees shall be paid in accordance with the terms of the contract
between the business and the Department or its contractor.
The following section shall define the sole remedy available to a
permittee for removal of a Logo sign.
If an application for permit renewal is, for any reason, not
granted, all fees tendered with the renewal application shall be promptly
refunded. If a permit has been renewed, no part of the annual maintenance fees
shall be refunded. If, however, the business sign is subsequently removed at
the direction of the Department for any reason, a proportional refund of the
annual maintenance fees shall be made. However, in case of any removal, the
annual maintenance fees for any months or major portion (16 days or more) of a
month remaining to the anniversary date of placement of the business sign shall
be refunded. There shall be no refund of annual maintenance fees for any
business sign temporarily removed or covered pursuant to Section 6e or
The business shall be notified when the motorist information
signs are erected and the logos installed by the Department or its
1. A fee will be
charged per business per interchange for the removal of Logo signs by the
Department or its contractor (other than by being displaced).
A fee will be charged per business per
interchange for the seasonal removal or covering by the Department or its
contractor of "CAMPING" Logo signs per interchange (fee to include
corresponding reinstallation or uncovering at the end of the off-season).
LOGO SIGNING FEES
Logo Signing Application Fee
$25.00 per application
Logo Signing Installation Fee
$50.00 per Logo sign
Logo Signing Annual Maintenance Fee
$125.00 per Logo sign
Logo Signing Removal Fee
$100.00 per interchange