Cal. Code Regs. Tit. 11, § 7015 - Alternative Opt-Out Link
(a)
The purpose of the Alternative Opt-out Link is to provide businesses the option
of providing consumers with a single, clearly-labeled link that allows
consumers to easily exercise both their right to opt-out of sale/sharing and
right to limit, instead of posting the two separate "Do Not Sell or Share My
Personal Information" and "Limit the Use of My Sensitive Personal Information"
links. The Alternative Opt-out Link shall direct the consumer to a webpage that
informs them of both their right to opt-out of sale/sharing and right to limit
and provides them with the opportunity to exercise both rights.
(b) A business that chooses to use an
Alternative Opt-out Link shall title the link, "Your Privacy Choices," or,
"Your California Privacy Choices," and shall include the following opt-out icon
adjacent to the title. The link shall be a conspicuous link that complies with
section 7003, subsections (c) and (d), and
is located at either the header or footer of the business's internet
homepage(s). The icon shall be approximately the same size as other icons used
by the business in the header or footer of its webpage.
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(c) The Alternative Opt-out Link shall direct
the consumer to a webpage that includes the following information:
(1) A description of the consumer's right to
opt-out of sale/sharing and right to limit, which shall comply with section
7003, subsections (a) and (b);
and
(2) The interactive form or
mechanism by which the consumer can submit their request to opt-out of
sale/sharing and their right to limit online. The method shall be easy for
consumers to execute, shall require minimal steps, and shall comply with
section 7004.
Notes
Note: Authority cited: Section 1798.185, Civil Code. Reference: Sections 1798.120, 1798.121, 1798.135 and 1798.185, Civil Code.
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