(a)
Emergency.
(1) A provider shall not advertise emergency
services by direct mailings, telephone solicitation, or other means
specifically designed to solicit business unless such provider is the
OEMS-approved primary service area responder in such municipality.
(2) Providers shall not advertise emergency
services in print media which reaches beyond PSA boundaries unless the
advertisement indicates the location from which the provider is authorized to
operate by OEMS in letters at least as large as the name of the
provider.
(3) Providers shall not
advertise emergency services in audio or video media unless such advertisement
clearly states the location from which the provider is authorized to operate by
OEMS. The statement of location shall be emphasized at least as prominently as
the name of the provider.
(4) Only
the telephone numbers designated as primary response numbers by the council and
approved by OEMS shall be placed in the emergency or community services
sections of the telephone directories; any provider listing in the "yellow
pages" section of telephone directories shall be in accordance with section (2)
above.
(b)
Other
than Emergency Medical Services.
Licensed or certified emergency service providers may advertise
services other than emergency and invalid coach services, provided that the
word "nonemergency" is explicitly and prominently stated in the advertisement
and provided that no word or expression which suggests the provision of
emergency services issued. Such words or expressions which may not be used
include, but are not limited to the words "emergency," "call direct,"
"immediate response," "eliminate delay," or "without delay".
