Conn. Agencies Regs. § 42-110b-13a - Competitor's prices
(a) It shall be an
unfair or deceptive act or practice for a seller to make any price comparison
based upon a competitor's price unless:
(1)
the competitor's price is either a price at which the competitor sold or
advertised consumer property or services for sale at any time within the ninety
day period immediately preceding the date on which the price comparison is
stated in the advertisement , or the date on which the completed advertising
copy was submitted to the printer for final printing and publication, provided
such submission date does not exceed eight weeks from the date of actual
publication or distribution;
(2)
the competitor's price is a price that is representative of prices at which the
consumer property or services are sold or advertised for sale in the trade area
in which the price comparison is made and is not an isolated price;
and
(3) disclosure is made with the
price comparison that the price used as a basis for the comparison was not the
seller's own price.
(b)
It shall be an unfair or deceptive act or practice for a seller to make any
price comparison based upon a "manufacturer's suggested price," "distributor's
suggested price," "list price," "suggested retail," or any similar term
implying a suggested or list price established by anyone other than the seller,
unless either:
(1) the seller has actually
offered such consumer property or services for sale at the suggested price as
its regular price; or
(2) the
seller can substantiate that it is the actual price at which such consumer
property or services were being offered for sale by representative retailers in
the trade area in which the claim is made at any time within the ninety day
period immediately preceding either the date on which the price comparison is
stated in the advertisement , or the date on which the completed advertising
copy was submitted to the printer for final printing and publication, provided
such submission date does not exceed eight weeks from the date of actual
publication or distribution.
Notes
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