Mich. Admin. Code R. 500.655a - Specified disease policies
Rule 5a. In addition to the other provisions of these rules,
an
(a) An advertisement shall not imply coverage
beyond the terms of the policy. Synonymous terms shall not be used to refer to
any single disease so as to imply broader coverage than is the fact.
(b) An advertisement shall not be used if the
purpose of the advertisement appears to be to induce or create fear in
prospective policyholders. An advertisement shall not use statistics, words,
phrases, symbols, insignias or characteristics which are calculated to arouse
fear, alarm, anxiety, dread, shock, fright, or panic.
Notes
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