N.J. Admin. Code § 2:48-2.1 - Advertising of milk and milk products

(a) It shall be an unfair trade practice and unlawful for any licensee of the Division of Marketing and Development to directly or indirectly publish, promulgate, or distribute any false, misleading, or unfair advertisements through any form of advertising medium, or to make any misrepresentation which has the effect of deceiving, defrauding, or confusing consumers pertaining to the quality of his milk and milk products or the quality of the product of any other licensee.

(b) Any licensee offering milk products for sale to consumers in this State shall not represent such products as being milk unless such product meets the standards for milk as defined in the laws governing the production, handling and distribution of milk, cream and milk products in the State of New Jersey (see N.J.S.A. 24:10-57.1 et seq., as amended, and N.J.A.C. 8:21-10).

(c) Advertising copy (including lettering of all sizes and kinds) designed to induce customers to purchase milk or milk products shall include the product name shown on the label of the milk products container and if such advertisement term includes the word "milk," it shall not be any larger or of a different color than the other parts of the product name. Copies of all advertisement media must be included with the request to conduct a sales promotion, including, but not limited to, "cents off," "Bonus Card" or "refund" promotions, according to N.J.A.C. 2:48-4.1.

(d) Milk products referred to in this regulation shall mean those milk products defined in N.J.S.A. 24:10-57.1 et seq. and N.J.A.C. 8:21-10.

Notes

N.J. Admin. Code § 2:48-2.1

As amended, R.1978 d.57, eff. 2/21/1978.
See: 9 N.J.R. 110(a), 10 N.J.R. 92(a).
Amended by R.1990 d.572, effective 12/3/1990.
See: 22 N.J.R. 2625(a), 22 N.J.R. 3619(a).
Stylistic correction to cites.
Amended by R.2005 d.326, effective 10/17/2005.
See: 37 N.J.R. 1912(a), 37 N.J.R. 3967(a).
In (c), added "advertisement" following "and if such", and added the last sentence.