Current through Register Vol. 54, No. 7, April 4, 2022
number of alternate or trade names that may be used by a licensee in this State
shall not exceed three, unless:
licensee provides evidence to the Commissioner that prohibiting it from using a
fourth or subsequent alternate or trade name would produce a substantial and
unreasonable hardship on the licensee beyond the mere ability to market under
the new name, and the licensee can satisfy the Department that procedures have
been established to assure that consumers will not be misled about the true
identity of the licensee. The Commissioner shall not grant an exception to the
limitation of three alternate or trade names under this paragraph except in
extraordinary circumstances; or
The licensee has, prior to November 4, 2002, been approved to use four or more
alternate or trade names, in which case, the licensee may continue to use those
names, but shall not be approved to use an additional alternate or trade name
until the total number of alternate or trade names being used by that licensee
is two or fewer, unless a larger number is permitted pursuant to (a)1
N.J. Admin. Code §
New Rule, R.2002 d.353,
See: 34 N.J.R. 1775(a), 34 N.J.R.
Amended by R.2010 d.129, effective 6/21/2010
(operative July 31, 2010).
See: 41 N.J.R. 2829(a), 42 N.J.R.
Deleted former (a)1; recodified former (a)2 and (a)3 as
(a)1 and (a)2; and in (a)2, deleted "or 2" preceding