N.Y. Comp. Codes R. & Regs. Tit. 11 § 420.4 - Initial privacy notice to consumers required

(a) Initial notice requirement. A licensee shall provide a clear and conspicuous notice that accurately reflects the licensee's privacy policies and practices to:
(1) customer--an individual who becomes a licensee's customer, not later than when the licensee establishes a customer relationship, except as provided in subdivision (e) of this section; and
(2) consumer--a consumer, before a licensee discloses any nonpublic personal financial information about the consumer to any nonaffiliated third party, if a licensee makes such a disclosure other than as authorized by sections 420.14 and 420.15 of this Part.
(b) When initial notice to a consumer is not required. A licensee is not required to provide an initial notice to a consumer under paragraph (a)(2) of this section if:
(1) the licensee does not disclose any nonpublic personal financial information about the consumer to any nonaffiliated third party, other than as authorized by sections 420.14 and 420.15 of this Part and the licensee does not have a customer relationship with the consumer; or
(2) a notice has been provided by an affiliated licensee, as long as the notice clearly identifies all licensees to whom the notice applies and is accurate with respect to the licensee and the other institutions.
(c) When a licensee establishes a customer relationship.
(1) General rule. A licensee establishes a customer relationship at the time the licensee and the consumer enter into a continuing relationship.
(2) Examples of establishing customer relationship. A licensee establishes a customer relationship when the consumer:
(i) becomes a policyholder of a licensee that is an insurer. This occurs when the insurer delivers an insurance policy or contract to the customer;
(ii) in the case of a licensee that is an insurance agent or insurance broker, obtains insurance through that licensee; or
(iii) agrees to obtain financial, economic or investment advisory services relating to insurance products or services for a fee from the licensee.
(d) Existing customers. When an existing customer obtains a new insurance product or service from a licensee that is to be used primarily for personal, family, or household purposes, the licensee satisfies the initial notice requirements of subdivision (a) of this section as follows:
(1) the licensee shall provide a revised policy notice, under section 420.8 of this Part, that covers the customer's new insurance product or service and that clearly states whether any existing opt-out direction applies to the new product or service; or
(2) if the initial, revised, or annual notice that the licensee most recently provided to that customer was accurate with respect to the new insurance product or service, a licensee does not need to provide a new privacy notice under subdivision (a) of this section.
(e) Exceptions to allow subsequent delivery of notice.
(1) A licensee may provide the initial notice required by paragraph (a)(1) of this section within a reasonable time after the licensee establishes a customer relationship if:
(i) establishing the customer relationship is not at the customer's election; or
(ii) providing notice not later than when the licensee establishes the customer relationship would substantially delay the customer's transaction and the customer agrees to receive the notice at a later time.
(2) Examples of exceptions.
(i) Not at customer's election. Establishing a customer relationship is not at the customer's election if a licensee acquires or is assigned a customer's policy from another institution or residual market mechanism and the customer does not have a choice about the licensee's acquisition or assignment.
(ii) Substantial delay of customer's transaction. Providing notice not later than when a licensee establishes a customer relationship would substantially delay the customer's transaction when the licensee and the individual agree over the telephone to enter into a customer relationship involving prompt delivery of the insurance product or service.
(iii) No substantial delay of customer's transaction. Providing notice not later than when a licensee establishes a customer relationship would not substantially delay the customer's transaction when the relationship is initiated in person at the licensee's office or through other means by which the customer may view the notice, such as on a web site.
(f) Delivery. When a licensee is required to deliver an initial privacy notice by this section, the licensee shall deliver it according to section 420.9 of this Part. If the licensee uses a short-form initial notice for noncustomers according to section 420.6(c) of this Part, the licensee may deliver its privacy notice according to section 420.6(c)(3) of this Part.

Notes

N.Y. Comp. Codes R. & Regs. Tit. 11 § 420.4

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