N.D. Admin Code 10-15-01-05 - Range of savings or price comparison claims

It is a deceptive act or practice for a seller to state or imply that any merchandise is being offered for sale at a range of prices, or at a range of percentage or fractional discounts, unless the highest price or the lowest discount in the range is clearly and conspicuously disclosed in the advertisement and a reasonable number of the items in the advertisement are offered with the largest advertised discount or the lowest advertised price. If at least five percent of the items in the advertisement are offered with the largest advertised discount or the lowest advertised price, a rebuttable presumption exists that a reasonable number were offered with at least the largest advertised discount or the lowest advertised price.

Notes

N.D. Admin Code 10-15-01-05

Effective January 1, 1994.

General Authority: NDCC 51-12-09, 51-15-05, 54-12-17

Law Implemented: NDCC 51-12-09, 51-15-01, 51-15-02