Ohio Admin. Code 4715-13-05 - Advertising specialty services
With regard to the advertising of specialty dental services all of the following shall apply:
(A) A
dentist who is recognized as a specialist in Ohio must avoid any implication
that general dentists associated with him or her
in practice are specialists.
(B) In
a multidisciplinary practice, it is required that any advertisements indicate
the services being provided by each practitioner in the office.
(C) The use of the terms "specialist",
or "specializes"
or "practice limited to" or the terms
"orthodontist", "oral and maxillofacial surgeon", "oral and maxillofacial
radiologist", "periodontist", "pediatric dentist", "prosthodontist",
endodontist", "oral pathologist", or "public health dentist" or other similar
terms which imply that the dentist is a specialist may only be used by licensed
dentists meeting the requirements of paragraph (B) of rule
4715-5-04 of the Administrative
Code.
(D) The term "diplomate" may
only be used by a licensed dentist who has successfully completed the
qualifying examination of the appropriate certifying board of one or more of
the specialties recognized by the American dental association, except that a
licensed dentist who has been granted diplomate status by a bona fide national
organization which is not recognized as a certifying board by the American
dental association, but grants diplomate status based upon the dentist's
postgraduate education, training, experience, and an oral and written
examination based upon psychometric principles, may use the term "diplomate" if
the following disclaimer appears in a reasonably clear and visible manner
compared to the announcement of the diplomate status: "the (insert the name of
organization granting diplomate status) is not recognized as a specialty board
by the Ohio state dental board or the American dental association."
(E) A general dentist is not prohibited from
announcing to the public that he
the dentist renders specific types of services,
including, but not limited to, specialty services, and that the announcement
does not contain words or phrases which are otherwise prohibited by this
rule.
(F) Terms that indicate that
the practitioner is a specialist, for which no American dental association
recognized specialty exists, are prohibited. Terms referring to areas of
practice are permitted, so long as all other provisions of the rules regarding
advertising and specialty designation are adhered to.
Notes
Promulgated Under: 119.03
Statutory Authority: 4715.03
Rule Amplifies: 4715.18, 4715.19, 4715.30
Prior Effective Dates: 07/06/2006, 05/05/2008, 12/22/2016
Promulgated Under: 119.03
Statutory Authority: 4715.03
Rule Amplifies: 4715.18, 4715.19, 4715.30
Prior Effective Dates: 07/06/2006, 05/05/2008, 12/22/2016
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