Or. Admin. R. 603-024-0544 - Advertising and Display

(1) Advertising of fluid milk products shall be deemed to be false if it is false or misleading in any particular;

(2) Advertising of fluid milk products as to price shall include quantity and the standard of identity name set forth in OAR 603-024-0017;

(3) Advertising of fluid milk products as to nutritional claims shall include the standard of identity name set forth in OAR 603-024-0017; and

(4) Violation of this section shall be deemed to be false advertising under ORS 616.060.

Notes

Or. Admin. R. 603-024-0544

AD 1044(34-74), f. 9-5-74, ef. 10-1-74; Renumbered from 603-024-0603.7; AD 18-1981, f. & ef. 7-23-81; DOA 6-2002, f. & cert. ef. 1-28-02

Stat. Auth.: ORS 561, ORS 616 & ORS 621

Stats. Implemented: ORS 621.060