(1) Limited to Local Option Counties.
Alcoholic beverages may be advertised on signs and billboards only in those
counties which have legalized the off-premise or on-premise retail sale of such
beverages under the provisions of T.C.A. §
Restrictions on Billboard and Outside
No such sign or
billboard shall contain the statements prohibited by Rule
(b) No such sign or billboard which bears a
trademark, trade name, trade slogan, or a facsimile of a product, container, or
display associated with a particular brand shall also bear the name or
advertise the establishment or refer to the services of any wholesale or retail
licensee of this state.
manufacturer, importer, non-resident seller, non-manufacturer non-resident
seller, wholesaler, or representative thereof, may directly or indirectly give,
loan, or supply any retail licensee a sign of any nature bearing the name of
the retail establishment or referring to its services in any manner, nor shall
they cause such signs to be painted on exterior walls of the retail
(d) Signs advertising
brands painted on the exterior walls of a retail licensee's establishment and
paid for directly or indirectly by a manufacturer, importer, wholesaler, or
representative thereof are permitted.
(e) No manufacturer, importer, non-resident
seller, non-manufacturer non-resident seller, wholesaler, or representative
thereof, shall directly or indirectly (through a sign company or advertising
agency) pay, credit, or otherwise offer inducement of any nature to a retail
licensee for the display of any sign or billboard or for the use of space
involved therein, nor shall they reimburse the retailer for any expense
incidental thereto. A billboard or other structure for which a retail licensee
is paid a rental or offered any inducement may not be used for advertising
Local Control. Signs and billboards approved herein are subject to reasonable
rules and regulations duly adopted by proper governing bodies in the county and
city wherein located.
Tenn. Comp. R. & Regs.
certified June 7, 1974. Amendment by Public Chapter 261: effective July 1,
1983. Amendment filed May 10, 1983: effective August 15, 1983. Repeal and new
rules filed March 10, 2010; effective June 8, 2010. Repeal and new rules filed
January 25, 2019; to have become effective April 25, 2019. However, the
Government Operations Committee filed a 60-day stay of the effective date of
the rules; new effective date 6/24/2019.
Authority: T.C.A. §§ 57-111, 57-1-209,
57-3-104, 57-3-106, 57-4-201, and 57-818.