(1) Definition of
public statements. Public statements relate to professional services, products,
or publications or to the field of psychology. Public statements include but
are not limited to paid or unpaid advertising, brochures, printed matter,
directory listings, personal resumes or curricula vitae, interviews or comments
for use in media, statements in legal proceedings, lectures and public oral
presentations, and published materials.
Statements by others.
(a) Licensees or certificate holders who
engage others to create or place public statements that promote their
professional practice, products, or activities retain professional
responsibility for such statements.
(b) In addition, licensees or certificate
holders make reasonable efforts to prevent others whom they do not control
(such as employers, publishers, sponsors, organizational clients and
representatives of the print or broadcast media) from making deceptive
statements concerning licensees' or certificate holders' practice or
professional or scientific activities.
(c) If licensees or certificate holders learn
of deceptive statements about their work made by others, licensees or
certificate holders make reasonable efforts to correct such
(d) Licensees or
certificate holders do not compensate employees of press, radio, television or
other communication media in return for publicity in a news item.
(e) A paid advertisement relating to the
licensee's or certificate holder's activities must be identified as such,
unless it is already apparent from the context.
(3) Avoidance of false or deceptive
statements. Licensees or certificate holders do not make public statements that
are false, deceptive, misleading or fraudulent, either because of what they
state, convey, or suggest or because of what they omit, concerning their
research, practice or other work activities or those of persons or
organizations with which they are affiliated. As examples (and not in
limitation) of this standard, licensees or certificate holders do not make
false or deceptive statements concerning (1) their training, experience, or
competence; (2) their academic degrees; (3) their credentials; (4) their
institutional or association affiliations; (5) their services; (6) the
scientific or clinical basis for, or results or degrees of success of their
services; (7) their fees; or (8) their publications or research
(4) Media presentations.
When licensees or certificate holders provide advice or comment by means of
public lectures, demonstrations, radio or television programs, prerecorded
tapes, printed articles, mailed material or other media, they take reasonable
precautions to ensure that (1) the statements are based on appropriate
psychological literature and practice, (2) the statements are otherwise
consistent with the Ethics Code, and (3) the recipients of the information are
not encouraged to infer that a relationship has been established with them
(5) Licensees or
certificate holders do not solicit testimonials from current psychotherapy
clients or patients or other persons who because of their particular
circumstances are vulnerable to undue influence.
(6) In-person solicitation. Licensees or
certificate holders do not engage, directly or through agents, in uninvited
in-person solicitation of business from actual or potential psychotherapy
patients or clients or other persons who because of their particular
circumstances are vulnerable to undue influence. However, this does not
preclude attempting to implement appropriate collateral contacts with
significant others for the purpose of benefiting an already engaged therapy