Wash. Admin. Code § 390-05-290 - Political advertising definitions

(1) "Mass communication," as that term is used in the act and in these rules, means a communication, digital or otherwise, intended to reach a large audience through any of the following methods:
(a) Advertising displays, newspaper advertising, billboards, signs;
(b) Brochures, articles, tabloids, fliers, periodicals;
(c) Radio or television presentations;
(d) Sample ballots (see WAC 390-17-030 );
(e) Online or other electronic transmission methods;
(f) One hundred or more letters, emails, text messages or similar communications that are identical or substantially similar in nature, directed to specific recipients, and sent within a thirty-day period; and
(g) Other mass means of disseminating political advertising, unless excluded by chapter 42.17A RCW or Title 390 WAC.
(2) "Online" means disseminating through a network of interconnected computers or devices, such as the internet or similar systems enabling electronic dissemination or exchange of communications. Examples include, but are not limited to, internet websites, social media, and other digital platforms, emails, and text messages.
(3) "Political advertising" as that term is defined in the act and used in these rules includes a mass communication used for the purpose of appealing, directly or indirectly, for votes or for financial or other support or opposition in any election campaign.

Political advertising does not include letters to the editor, news or feature articles, editorial comment or replies thereto, in a regularly published print or electronic medium, or on a radio or television broadcast, where payment for the space or time of such content is not normally required.


Wash. Admin. Code § 390-05-290
Amended by WSR 18-24-074, Filed 11/30/2018, effective 12/31/2018 Amended by WSR 20-02-062, Filed 12/24/2019, effective 1/24/2020

Statutory Authority: RCW 42.17A.110 and 42.17A.320. 13-12-017, § 390-05-290, filed 5/24/13, effective 6/24/13. Statutory Authority: RCW 42.17.370(1). 85-15-020 (Order 85-03), § 390-05-290, filed 7/9/85.

State regulations are updated quarterly; we currently have two versions available. Below is a comparison between our most recent version and the prior quarterly release. More comparison features will be added as we have more versions to compare.

No prior version found.