In this chapter:
"Council" means the council on tourism created under s.
(2) "Department" means the
department of tourism.
"Eligible advertising" means advertising that will appear outside of the local
area where the project will occur.
(3) "Eligible applicant" means any Wisconsin
public or private organization not organized or incorporated for
(3m) "Event" means an
activity or group of activities sponsored by a non-profit organization that
occur within an identified period of limited duration and which are likely to
attract the interest of visitors from outside of the local area where the
activities are conducted.[DOUBLE DAGGER]
(4) "Joint effort marketing committee" means
the group selected by the council to review joint effort marketing
an activity the purpose of which is to increase tourism. "Project" includes the
development of publicity, the development and media placement of advertising,
or direct mail, which is a part of the advertising plan of the applicant, and
which accomplishes any of the following:
The project publicizes an event which has never before been held in the
community or area, which the applicant intends to repeat regularly and which is
beyond the scope of the daily operations of the applicant.
(b) The project involves the placement of
advertising in a geographic area where advertising for the event has not
previously been placed or the placement of advertising which reaches a
demographic audience not previously reached.
(c) The project involves the placement of
advertising in a media where advertising for the event has not previously been
(d) The project involves a
sales promotion that offers a significant incentive during a limited period of
time intended to persuade the targeted customer to visit the community or
(e) The project publicizes a
one-time one of a kind event of major significance that has the potential to
generate media coverage at least throughout the midwest.
The project involves the placement of
advertising in a geographic area identified in the statewide marketing strategy
as regional or extended regional, or involves the attraction of meeting and
convention or motorcoach business. For a project under this paragraph to
receive funding it shall also have the following features:
1. The advertising shall be placed during a
time that the applicant evidences has not traditionally received substantial
numbers of tourists in the area.
The project proposed in the application shall serve an area that includes not
less than 3 municipalities.
(7) "Statewide marketing strategy" means the
annual tourism marketing plan for Wisconsin recommended by the marketing
committee and adopted by the department.
Wis. Admin. Code
Department of Tourism
Cr. Register, October,
1991, No. 430, eff. 11-1-91; cr. (2m) and (7), am. (3), r. (5), Register,
December, 1995, No. 480, eff. 1-1-96; correction in (1), (2) and (4) made under
s. 13.93(2m) (b) 6 and 7., Stats., Register, February, 1996, No. 482; cr. (3m),
am. (6), Register, July, 1996, No. 487, eff. 8-1-96; am. (2m) and (4), cr. (6)
(f), Register, June, 1998, No. 510, eff.