Wis. Admin. Code Department of Tourism § Tour 1.05 - Department determination

(1) The joint effort marketing committee shall review all applications and make funding recommendations to the department.

(3) Before awarding a grant under this chapter, the department shall determine the following:

(a) That the applicant has developed an advertising plan and a budget for the project.

(b) That [the project] is consistent with the statewide marketing plan strategy.

(c) That the project has broad appeal and targets markets beyond the local area.

(d) That the proposed project will generate increased visitors into or within the state, and, if the project relates to an existing event, that the increase is substantial in comparison to the visitors previously generated by the event.

(e) That the applicant has the ability to finance its share of the cost of the project, and all income generated by the event publicized by the project is being used to finance the event.

(f) That the project will make a positive economic impact in the local area, and, if the project relates to an existing event, that the impact is substantial in comparison to the impact previously produced by the event.

(g) That the project, except for a project that is a one time unique event, has the potential to be self-sufficient within 3 years.

Notes

Wis. Admin. Code Department of Tourism § Tour 1.05

Cr. Register, October, 1991, No. 430, eff. 11-1-91; am. (1), (3) (b) to (d), r. (2), cr. (3) (f) and (g), Register, December, 1995, No. 480, eff. 1-1-96; am. (3) (d) to (f), Register, July, 1996, No. 487, eff. 8-1-96; am. (1), Register, June, 1998, No. 510, eff. 7-1-98.