(1) The joint effort marketing committee
shall review all applications and make funding recommendations to the
Before awarding a
grant under this chapter, the department shall determine the following:
(a) That the applicant has developed an
advertising plan and a budget for the project.
(b) That [the project] is consistent with the
statewide marketing plan strategy.
(c) That the project has broad appeal and
targets markets beyond the local area.
(d) That the proposed project will generate
increased visitors into or within the state, and, if the project relates to an
existing event, that the increase is substantial in comparison to the visitors
previously generated by the event.
(e) That the applicant has the ability to
finance its share of the cost of the project, and all income generated by the
event publicized by the project is being used to finance the event.
(f) That the project will make a positive
economic impact in the local area, and, if the project relates to an existing
event, that the impact is substantial in comparison to the impact previously
produced by the event.
(g) That the
project, except for a project that is a one time unique event, has the
potential to be self-sufficient within 3 years.
Wis. Admin. Code
Department of Tourism
Cr. Register, October,
1991, No. 430, eff. 11-1-91; am. (1), (3) (b) to (d), r. (2), cr. (3) (f) and
(g), Register, December, 1995, No. 480, eff. 1-1-96; am. (3) (d) to (f),
Register, July, 1996, No. 487, eff. 8-1-96; am. (1), Register, June, 1998, No.
510, eff. 7-1-98.