GENERAL PROHIBITION ON DISCLOSURE OF ACCOUNT NUMBERS. A licensee shall not,
directly or through an affiliate, disclose, other than to a consumer reporting
agency, a policy number or similar form of access number or access code for a
consumer's policy or transaction account to any nonaffiliated third party for
use in telemarketing, direct mail marketing or other marketing through
electronic mail to the consumer.
EXCEPTIONS. Subsection (1) does not apply
if a licensee discloses a policy number or similar form of access number or
access code to any of the following:
the licensee's service provider solely in order to perform marketing for the
licensee's own products or services, as long as the service provider is not
authorized to directly initiate charges to the account.
(b) To a licensee who is a producer solely in
order to perform marketing for the licensee's own products or
(c) To a participant in
an affinity or similar program where the participants in the program are
identified to the customer when the customer enters into the program.
(a) Policy number. A policy number, or
similar form of access number or access code, does not include a number or code
in an encrypted form, as long as the licensee does not provide the recipient
with a means to decode the number or code.
(b) Policy or transaction account. For the
purposes of this section, a policy or transaction account is an account other
than a deposit account or a credit card account. A policy or transaction
account does not include an account to which third parties cannot initiate
Wis. Admin. Code Office of the Commissioner of Insurance § Ins 25.40
Cr. Register, June,
2001, No. 546, eff. 7-1-01.