1) The difference between the net sales price of an item or security and its cost. This is often called a profit margin and is frequently expressed as a percentage. For example, if you pay 50 cents for a pencil and sell it for a dollar, your profit margin is 50%. 2) The difference between the face value of a loan and the market value of the collateral that secures it. 3) An investor's equity in securities purchased on credit through a broker. 4) Cash or collateral that must be deposited with a broker who agrees to finance the purchase of securities.

Mail or Telephone Order Rule

A Federal Trade Commission rule that requires a seller to ship goods ordered by mail, phone, computer, or fax to a customer within the time promised or, if no time was stated, within 30 days. If the seller cannot ship within that period, the seller must send the customer a notice with a new shipping date and give the options of canceling the order and getting a refund or agreeing to the delay.


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