45 CFR 156.225 - Marketing and Benefit Design of QHPs.
A QHP issuer and its officials, employees, agents and representatives must -
(a)State law applies. Comply with any applicable State laws and regulations regarding marketing by health insurance issuers; and
(b)Non-discrimination. Not employ marketing practices or benefit designs that will have the effect of discouraging the enrollment of individuals with significant health needs in QHPs.