Ariz. Admin. Code § R10-2-113 - Selective Use of Advertising Media or Content
The selective use of advertising media or content in particular combinations used exclusively for a housing development or site which leads to discriminatory results is a violation of the Act. In determining whether a media advertising campaign is violative of the Fair Housing Act, the Attorney General shall consider the following factors:
1. The use of English media alone or the
exclusive use of media catering to the majority population in an area when, in
the area, there are also available non-English or other minority media;
and
2. The selective use of human
models which primarily cater to one racial, sexual, or national origin segment
of the population without a complementary advertising campaign that is directed
at other groups.
Notes
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