Ariz. Admin. Code § R14-1-209 - "deceptively Similar" - Defined

A proposed corporate name is deemed to be "deceptively similar" to an existing corporate name if:

1. The difference in the names consists in the use of different articles of speech.

Example: THE LONG CO. is deemed "deceptively similar" to LONG CO.

Example: THE FINISHLINE COMPANY is deemed "deceptively similar" to A FINISHLINE CO.

2. The difference consists in the use of punctuation, spaces and symbols.

Example: The following names are "deceptively similar":

ABC CORP. AB&C CORP.

A B C CORP. A&BC CORP.

A.B.C. CORP. AB-C CORP.

A*B*C CORP.

Example: GOOD TIME REST HOME, INC. is "deceptively similar" to GOODTIME REST HOME, INC.

3. The difference consists in the presence or absence of letters which do not sufficiently alter the names to make them readily distinguishable:

Example: The following names are "deceptively similar":

EXXON EXXONN

EXON EXXONS

4. The difference consists in obvious or well-known variant spellings.

Example: KAR CLASSICS, INC. is "deceptively similar" to CAR CLASSICS, INC.

Example: SAGUARO CLUB, LTD. is "deceptively similar" to SAHUARO CLUB, LTD.

5. The difference exists in the use of words with essentially the same meaning.

Example: ANDERSON REALTY CORP. is "deceptively similar" to ANDERSON REAL ESTATE CORP.

Notes

Ariz. Admin. Code § R14-1-209

Adopted effective June 21, 1982 (Supp. 82-3).