Ariz. Admin. Code § R17-1-705 - Advertising or Sponsorship Acknowledgment; Content Approval

A. An advertiser or sponsor authorized by the Department or it's contractor to participate in the Department's advertising and sponsorship program shall obtain Department approval of all advertising or sponsorship content, in accordance with the standards provided under this Article and any other applicable law, before the advertising or sponsorship content appears on any asset or facility the Department designates for adverting or sponsorship opportunities under this Article or any other advertising or sponsorship agreement.

B. An advertiser or sponsor shall deliver to the Department or its contractor for installation, advertising content, images, or copy that meets all of the Department's content standards and technical specifications provided under this Article for the appropriate creation and display of advertising or sponsorship acknowledgment.

C. For advertising on, or sponsorship of authorized assets and facilities of the Department, the Department or its contractor shall:

1. Review all advertising or sponsorship acknowledgment content for compliance with the standards provided under this Article and any other applicable law; and

2. Ensure that advertising or sponsorship acknowledgment content does not interfere with the business activities of the Department and its customers.

D. For monetary sponsorship of an element of the Department's operation of any highway-related assets and facilities, the Department or its contractor shall additionally:

1. Ensure that the most current FHWA policy directives are followed when using signs to acknowledge the provision of highway- related services under both corporate and volunteer sponsorship programs;

2. Ensure that all signs are of reasonable size, as determined by the Department, and as specified in the provisions of the MUTCD and FHWA policy directives; and

3. Ensure that all sign message content is simple, brief, and minimizes driver distraction.

Notes

Ariz. Admin. Code § R17-1-705

Adopted by final rulemaking at 24 A.A.R. 657, effective 5/7/2018.