Ariz. Admin. Code § R17-1-711 - Highway-related Sponsorship Restrictions and Allowances; Existing Leases or Agreements

A. For sponsorship of rest areas, the Department or its contractor:

1. May install one acknowledgment sign for each direction of travel on the highway mainline;

2. May place additional acknowledgment signs within a rest area, provided that the sign legends are not visible to the highway mainline traffic and do not pose safety risks to rest area users;

3. Shall not append acknowledgment signs to any other sign, sign assembly, or other traffic control device; and

4. Shall not place acknowledgment signs within 500 feet of other traffic control devices located on the highway mainline.

B. For sponsorship of travel service programs that are not site specific, such as 511 traveler information, radio-weather, radio-traffic, and emergency service patrol, the Department or its contractor may mount an acknowledgment plaque below a general service sign for that program in the same sign assembly. The acknowledgment plaque shall:

1. Be a horizontally oriented rectangle, with the horizontal dimension longer than the vertical dimension;

2. Be of a size not to exceed approximately one-third of the area of the general service sign below which it is mounted or 24 square feet, whichever is less;

3. Be of a size not to exceed approximately one-third of the area of the largest size prescribed in the MUTCD for the specific standard sign below which the acknowledgment plaque is mounted, even if the standard sign was enlarged under the MUTCD, Sections 2A.11, Dimensions and 21.01, Sizes of General Service Signs, or was designated in the MUTCD as being oversized for its application; and

4. Be of a size that is equivalent to the unmodified national standard for the sign, as provided in the MUTCD, even if the size of the standard sign is modified based on the Arizona supplement to the MUTCD, or other equivalent, and would result in a sign size larger than that of the standard sign prescribed in the MUTCD.

C. For sponsorship by way of providing highway-related services, products, or monetary contributions that result in a naming sponsor-ship granted by the Department, where the sponsor is allowed naming rights to an officially mapped, named or numbered highway, the Department or its contractor

1. May use only acknowledgment signs to place an unofficial overlay or secondary designation in the name of the sponsor on the official highway name or number through proclamation, contract, agreement, or other means for acknowledgment within the highway right-of-way; and

2. Shall not display on an acknowledgment sign a legend that states, either explicitly or by implication, that the highway is named for the sponsor

D. For the purpose of protecting life or property, the Department may install on any highway or non-highway asset or facility under its jurisdiction a changeable message sign, traffic control device, or other official sign provided by a sponsor The name of the sponsor who made placement of the item possible may be affixed to the official sign or device in a conspicuous location visible from the main travelled roadway, unless specifically prohibited by federal law including on the sign base, apron, supports, or other structural member No more than one sponsor's name may appear on any one official sign or device at any given time

E. The Department or its contractor shall solely determine the placement of any new advertising or sponsorship content as new opportunities arise, whether a previously leased location is vacated, a waiting list exists, another advertiser or sponsor seeks to lease or sponsor a specific asset or facility, or a new location is identified and made available for advertising or sponsorship opportunities.

F. The provisions of this Article apply to new and modified acknowledgment sign installations in support of national uniformity and consistency. Acknowledgment signs installed prior to the effective date of this Section are subject only to the terms and conditions provided in any existing lease or other agreement already in effect between the Department and an advertiser or sponsor Replacement of an existing acknowledgment sign for compliance with this Article is not required unless the currently installed acknowledgment sign is no longer serviceable or the advertiser or sponsor requests a modification of the sponsor name or logo that is consistent with this Article.

Notes

Ariz. Admin. Code § R17-1-711

Adopted by final rulemaking at 24 A.A.R. 657, effective 5/7/2018.