Ariz. Admin. Code § R19-4-110 - Responsible Advertising

A. Advertising, marketing, and promoting of event wagering shall not target, or otherwise be of a kind that specifically appeals to, persons under 21 years of age.

B. Advertising, marketing, and promoting of event wagering shall not be misleading or contain false information.

C. Advertising, marketing, and promotion of event wagering shall not promote irresponsible or excessive participation in event wagering, or suggest that social, financial, or personal success is guaranteed by engaging in event wagering.

D. Advertising, marketing, and promoting of event wagering shall not occur at event venues where most of the audience at most of the events at the venue is reasonably expected to be under 21 years of age.

E. Event wagering messages, including logos, trademarks, or brands, shall not be used, or licensed for use, on clothing, toys, games, or game equipment intended primarily for persons under 21 years of age.

F. Event wagering shall not be promoted or advertised in college or university-owned news assets, including digital news assets.

G. Event wagering shall not be promoted or advertised on college or university campuses, except for generally available advertising, including television, radio, and digital advertising.

Notes

Ariz. Admin. Code § R19-4-110

Adopted by final exempt rulemaking at 27 A.A.R. 1167, effective 7/26/2021. Amended by final exempt rulemaking at 28 A.A.R. 919, effective 4/15/2022.