Ariz. Admin. Code § R20-3-103 - Standards for Participants
In determining whether to enter into a joint-venture activity, the Office shall consider the following standards:
1. Does the proposal supplement the Office's
marketing objectives?
2. Is the
proposal for an Arizona market identified in the Office's annual marketing
plan?
3. Does the private
corporation have experience in marketing a destination in the market
selected?
4. Is it in the Office's
best financial interest to participate?
5. Is the potential impact of the
joint-venture activity beneficial to tourism in Arizona?
6. Is the marketing philosophy of the private
corporation compatible with the marketing philosophy of the Office?
Notes
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