Fla. Admin. Code Ann. R. 61A-1.0101 - Product Displays Exception
(1)
Industry members may give, loan, or sell alcoholic beverage product displays to
vendors, for use on a vendor's licensed premises, to include wine racks, bins,
barrels, casks, shelving, or similar product display items which are separated
from a vendor's ordinary shelves and used primarily to hold and display factory
sealed products of the provider for sale to customers at room temperature or
cold. Such displays shall not have, or be used to provide, a secondary
function, other than advertising, which would function to provide equipment,
including refrigeration; furniture; or other fixtures.
(2) Industry members may transport, install,
assemble and disassemble their own product displays on a vendor's licensed
premises. Industry members may require the vendor to purchase a minimum amount
of the product advertised on the display in a quantity necessary for the
completion of the display.
(3) The
value of any product display, excluding transportation, installation, and
disassembly costs, shall not exceed $300 per brand, and the total value of all
product displays at any one time on any one vendor's licensed premises shall
not exceed $300 per brand. Industry members shall not pool or combine dollar
limitations in order to provide a vendor a product display valued in excess of
$300 per brand.
(4) The product
display shall bear product or industry member information that is conspicuous
and permanently inscribed or securely affixed to the product display. The
vendor's name, business name, website address, logo, and address may be part of
the product display.
(5) Payments
of slotting fees for alcoholic beverages shall not be made to vendors. A
slotting fee is defined as any form of assistance given by an industry member
to a vendor to purchase or rent additional, particular, favorable, or dedicated
display, shelf, cooler, storage or warehouse space for alcoholic
beverages.
Notes
Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS.
New 9-15-10.
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