Fla. Admin. Code Ann. R. 61A-1.01012 - Consumer Advertising Specialities Exception

(1) When the specialties advertise wine or spirituous beverages, wine or spirituous beverages industry members may give or sell to a vendor consumer advertising specialties of nominal value bearing substantial brand or industry member advertising designed to be carried away by the consumer, including trading stamps, nonalcoholic mixers, pouring racks, ashtrays, bottle or can openers, cork screws, shopping bags, matches, printed recipes, pamphlets, cards, leaflets, blotters, post cards, pencils, T-shirts, caps, visors, and similar specialties.

(2) When the specialties advertise malt beverages, malt beverage industry members may sell to a vendor consumer advertising specialties of nominal value bearing substantial brand advertising designed to be carried away by the consumer, including trading stamps, nonalcoholic mixers, pouring racks, ashtrays, bottle or can openers, cork screws, shopping bags, matches, printed recipes, pamphlets, cards, leaflets, blotters, post cards, pencils, T-shirts, caps, visors, and similar specialties to vendors at no less than the actual cost of the industry member who initially purchased them, unless the manufacturer or distributor gives the items directly to consumers on the vendor's licensed premises.

(3) Industry members shall not provide assistance to a vendor for allowing the industry member to give specialties directly to consumers on the vendor's licensed premises.

(4) The vendor's name, business name, website address, logo, and business address may be printed on these specialties.

Notes

Fla. Admin. Code Ann. R. 61A-1.01012

Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS.

New 9-15-10.

New 9-15-10.