Fla. Admin. Code Ann. R. 61J2-10.025 - Advertising
(1) All advertising must be in a manner in
which reasonable persons would know they are dealing with a real estate
licensee. All real estate advertisements must include the licensed name of the
brokerage firm. No real estate advertisement placed or caused to be placed by a
licensee shall be fraudulent, false, deceptive or misleading.
(2) When the licensee's personal name appears
in the advertisement, at the very least the licensee's last name must be used
in the manner in which it is registered with the Commission.
(3)
(a)
When advertising on a site on the Internet, the brokerage firm name as required
in subsection (1), above, shall be placed adjacent to or immediately above or
below the point of contact information. "Point of contact information" refers
to any means by which to contact the brokerage firm or individual licensee
including mailing address(es), physical street address(es), email address(es),
telephone number(s) or facsimile telephone number(s).
(b) The remaining requirements of subsections
(1) and (2), apply to advertising on a site on the
Internet.
Notes
Rulemaking Authority 475.05, 475.25(1)(c) FS. Law Implemented 475.01, 475.25(1)(c), 475.4511 FS.
New 1-1-80, Amended 2-17-81, 3-14-85, Formerly 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99, 7-4-06, 2-5-07.
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