Fla. Admin. Code Ann. R. 69O-203.203 - Standards for the Form and Content of Advertisements or Marketing Materials
(1) Such materials
must comply with the standards of sections 636.210 and 212, F.S., and must be
truthful and not misleading in fact or implication. Words or phrases shall be
clear and understandable.
(2)
Deceptive Words, Phrases, or Illustrations Prohibited.
(a) Words, phrases, or illustrations shall
not be used in a manner through which they mislead or have the capacity or
tendency to deceive or mislead.
(b)
No advertising shall give false information, contain untrue, deceptive, or
misleading words, phrases, statements, references, or illustrations as to the
contract benefits, health conditions covered, charges or processing
fee.
(c) An advertisement shall not
contain descriptions of a contract limitation, exception, or reduction, worded
in a positive manner to imply that it is a benefit. Words and phrases used in
an advertisement to describe such contract limitations, exceptions, and
reductions shall fairly and accurately describe the negative features of such
limitations, exceptions, and reductions of the contract offered.
(d) The term "insurance" may not be used as a
descriptive term for DPO benefits. However, the term "insurance" may be used in
a disclaimer of any relationship between DPO benefits and insurance including
the disclosures required in section
636.212,
F.S.
Notes
Rulemaking Authority 636.232 FS. Law Implemented 636.228 FS.
New 4-7-05, Amended 4-11-19.
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