Ill. Admin. Code tit. 68, § 1285.245 - Advertising
a) Advertising
shall contain all information necessary to make the communication informative
and not misleading. Advertising shall identify the type of license or academic
credential, including, but not limited to, M.D., D.O., or D.C., held by the
licensee whose services are being promoted. The form of advertising shall be
designed to communicate the information contained in the advertisement to the
public in a direct, dignified and readily comprehensible manner.
b) Any advertisement shall be retained for at
least 3 years by the physician or licensee.
c) Advertising shall otherwise comply with
Section 26 of the Act.
Notes
Amended at 29 Ill. Reg. 18823, effective November 4, 2005
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