Iowa Admin. Code r. 185-16.2 - Product displays
(1) Except as
otherwise provided in this rule, an industry member is prohibited, directly or
indirectly, from inducing a retailer to purchase any products from the industry
member to the exclusion , in whole or in part, of products sold or offered for
sale by other industry members by any of the following means:
a. Renting, leasing, or buying display space
from a retailer .
b. Paying a
retailer to set up a display.
c.
Giving a special price on the products featured in the display or other
products sold by the industry member .
d. Providing free merchandise to a retailer
in return for a display.
(2) An industry member may give, furnish,
sell, rent or loan product displays such as wine racks, bins, barrels, casks
and portable, disposable shelving from which alcoholic beverages are displayed
and sold, provided that the product display bears conspicuous and substantial
advertising matter on the product or the industry member which is permanently
inscribed or securely affixed. The name and address of the retailer may appear
on the product display. A product display is prohibited if it has secondary
value to the retailer , for other than advertising purposes. An industry member
is prohibited from requiring a retailer to purchase a specific quantity of
alcoholic liquor , wine or beer in order to receive a product display.
(3) The total value of all product displays
may not exceed $300 per brand at any one time in any one retail establishment.
The value of the product display is the industry member 's original cost of the
item.
(4) Industry members may not
pool or combine their dollar limitations in order to provide a retailer with a
product display which exceeds $300. Industry members are prohibited from
pooling or combining several brands to provide a retailer with a product
display which exceeds $300.
(5) An
industry member shall keep and maintain records in accordance with rule
185-16.18 (123).
This rule is intended to implement Iowa Code section 123.186.
Notes
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