Iowa Admin. Code r. 21-85.29 - Advertisement of the price of liquid petroleum products for retail use
(1)
Nothing in this rule shall be deemed to require that the price per gallon or
liter or any grade or kind of liquid petroleum product sold on the station
premises be displayed or advertised except on the liquid petroleum metering
distribution pumps.
(2) Petroleum
product retailers, if they elect to advertise the unit price of their petroleum
products at or near the curb, storefront or billboard, shall display the price
per gallon or liter. The advertised price shall equal the computer price
settings shown on the metering pump or shall be displayed in a manner clear to
the purchaser for discounts offered for cash payment. Product names displayed
shall match the product names on the retail motor fuel dispensers and all
consumer receipts.
(3)
Notwithstanding the provisions of subrule 85.29(2), cash only prices may be
posted by the petroleum marketer on the following basis:
a. Cash only prices must be disclosed on the
posted sign as "cash only" or similar unequivocal wording in lettering 3" high
and 1/4" in stroke when the whole number price being shown is 36" or less in
height; or in lettering at least 6" high and 1/2" in stroke when the whole
number price being shown is more than 36" in height.
b. Cash prices posted or advertised must be
available to all customers, regardless of type of service (e.g., full service
or self-service); or grade of product (e.g., regular, unleaded, gasohol and
diesel).
c. Cash and credit prices
or discounts must be prominently displayed on the dispenser.
d. A chart showing applicable cash discounts
expressed in terms of both the computed and posted price shall be available to
the customer on the service station premises .
(4) On all outside display signs, the whole
number shall not be less than 6" in height and not less than 3/8" in stroke,
and any fraction shall be at least one-third of the size of the whole number in
both height and width.
(5) The
price must be complete, including taxes, without any missing numerals or
fractions in the price.
(6) Price
advertising signs shall identify the type of product (e.g., regular, unleaded,
gasohol and diesel), in lettering at least 3" high and 1/4" in stroke when the
whole number price being shown is 36" or less in height, or in lettering at
least 6" high and 1/2" in stroke when the whole number price being shown is
more than 36" in height.
(7) A
price advertising sign shall display if the price is in liters, and may display
if the price is in gallons, the unit measure in letters of 3"
minimum.
(8) Directional or
informational signs for customer location of the type of service or product
advertised shall be clearly and prominently displayed on the station premises
in a manner not misleading to the public.
(9) The advertising of other commodities or
services offered for sale by petroleum retailers in such a way as to mislead
the public with regard to petroleum product pricing shall be
prohibited.
(10) Ethanol blended
gasoline classified with an octane rating of 87 or higher may be labeled or
advertised as "super" or "plus."
(11) The octane rating of fuel offered for
sale shall be posted on the pump in a conspicuous place. The octane rating
shall be posted for registered fuels. No octane rating shall be posted on the
pump for ethanol blended gasoline classified as higher than E-15. The minimum
octane rating for gasoline offered for sale by a retail dealer is 87 for
regular grade gasoline and 91 for premium grade gasoline.
(12) A wholesale dealer selling ethanol
blended gasoline or biodiesel fuel to a purchaser shall provide the purchaser
with a statement indicating the actual volume percentage present. The statement
may be on the sales slip provided or a similar document such as a bill of
lading or invoice. This statement shall include the specific amount of
biodiesel, even if the amount of renewable fuel is 5 percent or less.
This rule is intended to implement Iowa Code sections 214A.3, 214A.16 and 215.18.
Notes
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