Mich. Admin. Code R. 432.21814 - Advertising
Rule 814.
(1) A
licensed supplier may advertise a licensed gaming event using current and
accurate information. The advertising shall include all of the following:
(a) Name of the licensee.
(b) License number.
(c) Purpose for which the net proceeds will
be used.
(2) Advertising
shall cease once the gaming event license has expired.
(3) Advertising via the internet, printed
matter, signs, or billboards shall be in the following format:
(a) Information in subrule (1) of this rule
shall appear in the top half of the advertisement.
(b) Excluding location and supplier name,
information in subrule (1) of this rule shall be prominently displayed in the
same size font, or larger, as the largest font of any other information
contained in the advertisement.
(4) Information in subrule (1) of this rule
shall be continuously visible and readable in television advertising.
(5) The following items are not considered
advertising:
(a) A message on an answering
machine or voicemail by the supplier licensee.
(b) Video, audio, or other means of
communication that is broadcast solely within the interior of a location where
the licensed gaming event occurs.
(c) Printed matter contained within the
interior of a location where a licensed gaming event occurs and that is
intended to be visible only from the interior of the location where the
licensed gaming event is going to occur.
(d) An internet webpage that does not mention
days, dates, times, specific games played, or program information.
Notes
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