Mich. Admin. Code R. 500.663 - Jurisdictional licensing and status of insurer
Rule 13.
(1) An
advertisement which is intended to be seen or heard beyond the limits of the
jurisdiction in which the insurer is licensed shall not imply licensing beyond
those limits.
(2) An advertisement
shall not create the impression, directly or indirectly, that the insurer, its
financial condition or status, the payment of its claims, or the merits,
desirability, or advisability of its policy forms or kinds or plans of
insurance are approved, endorsed, or accredited by a division or agency of this
state or the federal government.
(3) An advertisement shall not imply or state
that approval, endorsement, or accreditation of policy forms or advertising has
been granted by any division or agency of this state or the federal government.
"Approval" of either policy forms or advertising shall not be used by an
insurer to imply or state that a governmental agency has endorsed or
recommended the insurer, its policies, its advertising, or its financial
condition.
Notes
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