19 Miss. Code. R. 2-1.03.1 - Section 1

No company or person shall in the sale or offering for sale of any life insurance policy or contract of annuity do any of the following things:

A. Make any reference to a policy in such a manner as to misrepresent the true nature of the life insurance or annuity contract involved.

B. State or represent that the prospective policyholder will receive the right to benefits which are not a part of the policy itself or made an effective part of that contract by rider, unless the statement or representation is accompanied by an adequate explanation as to:

1. The nature and source of the benefits to be proven at such time;

2. The conditions under which this would occur;

3. And the consideration therefor.

C. State or represent that only a limited number of persons or a limited class of persons will be eligible to buy a particular kind of policy, unless such limitation is relatedto recognized underwriting practices and is plainly stated in the policy.

D. Offer to sell any policy or contract (1) which is not approved for sale by the company writing the same in the State of that company's domicile or (2) which is in violation of such state's laws if approval is not required; or use any sales presentation, oral or visual, which has not been submitted to and approved by the Commissioner of Insurance of the State of Mississippi. All such submittals must be accompanied by a certificate of the company that such sales presentation (1) is approved for use by the State of the company's domicile, or (2) if approval not be required by such state, is not in violation of any laws or regulations of such jurisdiction.

E. State or represent that any coupon or pure endowment benefits are earnings on premiums invested or that a coupon or pure endowment benefit in a policy is anything other than a guaranteed insurance benefit for which a premium is being paid by the policyholder.

F. Make or issue any statements or representations to a prospective buyer of insurance or annuity which are calculated to induce the belief that the premium paid creates a fund which is withdrawable without reference to the cash surrender value or loan provisions of the policy, in any manner other than that actually contained in the contract.

G. State or represent that the insurance company's profits are derived from lapses, surrenders, mortality savings or excess interest earnings.

H. Represent that the mere size of a life insurance company or its total insurance in force necessarily affects either the solvency or the reliability of life insurance policiesor annuity contracts issued by such company. Make or issue any statements or representations of any kind respecting the financial standing or management ability of any holding company, affiliated, parent or related corporation or associated enterprise.

I. Make any statement or representation, oral or written, which may lead to a prospective buyer of a policy of life insurance or contract of annuity to reasonably believe that he is purchasing stock in any company or that the purchase of such policy or contract will entitle the prospect to acquire an option to buy stock in any company.

J. Make or issue statements which will tend to lead a prospective buyer to believe that he will acquire a position similar to that of a stockholder of the company or state or represent that policyholders are entitled to share in the company's profits on a basis similar to that of the stockholders.

K. Make any statement or representation relating to the growth patterns of the life insurance industry or to the tax status of companies in a context which would reasonably be understood to interest a prospect in the purchase of shares of stock in an insurance company rather than in, or in addition to, the purchase of a life insurance policy.

L. Make any reference to a company's "Investment Department", "Insured Investment Department" or similar terminology in such a manner as to imply that the policywas sold or issued or is serviced by the investment department of the insurance company.

M. State or represent that the prospective policyholder will receive special or favored treatment in the allowance and payment of dividends or shall receive dividends based upon a percentage of the premium paid, or upon any stated percentage of the net gain from operations of the company.

N. Make or issue statements or illustrations regarding the payment of future dividends which may be misleading because they do not make it clearly apparent thatsaid dividends are not guaranteed.

O. Make or issue statements or illustrations of projected future true dividends, or refunds of any kind or nature on a policy unless such projections are calculated by arecognized actuary based on the company's own actuarial experience, or, where such company's experience is not credible, such projections are calculated by such actuary on the basis of the experience of a company of comparable age, writing comparable lines of business and having comparable assets and resources. Persons representing companieswhose board of directors has not adopted a dividend scale shall make no projections, representations or illustrations in reference to dividends.

P. Make any statement that projected dividends under a participating policy will be or can be sufficient at any future time to assure the receipt of benefits, such as a paid-up policy or the continuation of the basic contractual benefits, without the future paymentof premiums, unless the statement is accompanied by an adequate explanation in writing as to;

1. that benefits and coverage would be provided at such time, and,

2. the conditions under which this would occur.

Q. Make or issue, mail, deliver, publish or use any material of any kind or nature,such as letters, resolutions of the board of directors, drafts or checks delivered in advance, or any similar means of implying that a dividend of monetary return of any kind is being declared or intended to be declared in advance.

R. Make or issue statements indicating that because a prospect has agreed tofurnish leads or recommend the company or act as a "center of influence" for the company,he is entitled to any type of life insurance benefits not available to all policyholders generally; or that the purchase of the policy offered will entitle the holder to purchase or allocate a specific number of other policies; or pay, allow or give, or offer to pay, allow or give, directly or indirectly, any commission or other valuable consideration as a result of the sale of a life insurance policy or annuity contract to any person for furnishing a lead, unless such person is currently licensed in this state to sell life insurance.

S. Apply for a temporary life insurance license, intending at the time of application not to qualify by written examination as a permanent life insurance agent, provided, however, that this shall not prohibit the issuance of temporary licenses to persons entitled thereto.

T. Sponsor, for a temporary life insurance license, and individual whom the sponsor is not in good faith considering to permanently contract with as an insurance agent.

Notes

19 Miss. Code. R. 2-1.03.1