The following material must be attached/included with the
application:
A. Potential for economic
return. Number II in the Matching Grant Application. All applications must
identify target audiences and demonstrate potential for economic return.
(**NOTE: IF THIS IS A REPEAT PROJECT, PLEASE REPORT RESULTS IN SECTION V OF THE
TOURISM MATCHING GRANTS APPLICATION)
B. Project distribution/media plan/marketing
plan. Number IV in the Matching Grants Application. All applications must
identify means of distribution (how will your target audience receive your
information). Utilizing paid media, you list the name of the publication, the
size of the ad, dates ad will run and actual ad cost. This is necessary whether
newspaper, radio, television, magazine, billboard or digital/online advertising
(website banner ads, Facebook ads, Twitter ads, Instagram ads, etc.) is used.
Because the Visit Mississippi Tourism Matching Grants Program is designed to
bring new visitors into an area, local advertising is ineligible. Your
marketing plan must reflect the project's strength and appeal in bringing new
visitors into your area.
Include Advertising Placement Schedule.
C. Project Research. Number Vin the Matching
Grants Application. All applicants must provide methods for research tracking
measurement of each project's results. Research results must be submitted to
Visit Mississippi within one year of project completion. The procedure used to
research the effectiveness of your advertising and promotional efforts must be
included.
**Examples:
*To use redeemable coupon in print and/or paid media, you
would put a different tracking code on each of the coupons. When the coupon is
redeemed, you could identify the medium that was used and determine which
medium produced the best results.
*You can ask callers where they heard or saw your
advertisement.
*You can conduct consumer intercept surveys on site.
*Specific landing page on your website to which you drive
consumers.
D. Verifiable
research data. If funding permits, this program will be available next year.
Please keep in mind that all repeat projects will require verifiable research
data. Cost per inquiry may be considered a factor.
E. Professional fees. Visit Mississippi will
not be responsible for any professional fees incurred in this project. This
includes production costs and commissions.
F. Authorizing signatures. All submitted
projects must bear the signature of the authorizing officer of the organization
and/or the Chief Financial Officer.
