6 Miss. Code. R. 1-20.63 - Application Process for Marketing

The Applicant must provide all documentation requested by MDA pertaining to the New Service and/or Additional Service. This information will include, but is not limited to:

A. Name of the Part 121 Air Carrier

B. Name and location of the commercial service airport

C. Additional or new destination to be serviced by the Applicant as a result of the grant

D. Projected start date of New Service and/or Additional Service

E. Frequency of flights being proposed

F. Increase over current flight frequency

G. Projected passenger load for New Service and/or Additional Service

H. Increase over existing passenger counts

I. Justification of the market demand for New Service and/or Additional Service

J. Letter of support from the Mississippi airport or community with Return on Investment for the community

K. Applicant financials as reported to the US Department of Transportation

L. Aircraft type to service provide the New Service and/or Additional Service, with seating capacity

M. Total advertising and marketing costs based on the New Service and/or Additional Service, with documentation

N. Requested grant funds to offset advertising and marketing fees

O. Other funding or in-kind support from the Mississippi Entities, including the Airport, local tourism promotion agency, or other entity

P. Media plan which includes the following:

(i) Means of distribution (print, radio, outdoor, digital, etc.)

(ii) Description of the ad buy (impacted markets, dates the ads will run, etc.)

(iii)Advertising copy

(iv) Size of the ad buy

House Bill 1074, Regular Session 2016

Notes

6 Miss. Code. R. 1-20.63

Adopted 11/23/2016