N.M. Admin. Code § 18.21.3.13 - COLOR AND RETROREFLECTORIZATION
A. Specific information panel: The
background, border, and all legend shall consist of type III, or greater,
retroreflective sign sheeting. The type of service, "GAS," "FOOD", "LODGING",
"CAMPING" or "ATTRACTION" along with the exit number messages shall be white
retroreflectorized 10-inch capital letters. The type of service shall be left
justified and the "EXIT" and number shall be right justified. There shall be no
hyphen between the type of service and the word "EXIT."
B. Business signs: The business sign color
shall be a white message on a blue background, except that colors consistent
with customary use should be used with nationally, regionally or locally known
symbols or trademarks. The principal legend on the business sign shall be
reflectorized and at least 10 inches in height, whether upper or lower case
alphabet is used; however, where the symbol or trademark is used alone for the
business sign, any legend on the symbol or trademark shall be in proportion to
the size thereof, consistent with customary use. The business signs shall have
a white border except that when symbols or trademarks are used the border may
be omitted. The background, border, and all legend shall consist of type III,
or greater, retroreflective sign sheeting.
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