N.M. Admin. Code § 18.3.1.14 - DECEPTIVE ADVERTISING PROHIBITED
A. No motor carrier shall make a statement
orally or in writing, via any medium of advertisement or communication,
concerning any aspect of intrastate transportation for hire that is materially
false or misleading in part or in whole. A statement shall be deemed materially
false or misleading if it omits any material qualification imposed by these
rules or contained in the motor carrier's operating authority.
B. A motor carrier shall be subject to
potential penalties for violations of this section by persons or firms within
the control of the motor carrier.
C. A motor carrier of persons or household
goods, or towing service performing non-consensual tows, shall advertise and
solicit in the legal or "doing business as" name(s) contained in its approved
tariff, but may advertise the name of an officially registered agent or, for
household goods movers, the national affiliation or principal for interstate
carriage for which the carrier is currently an agent, so long as the name of
the motor carrier of persons or household goods, or towing service performing
nonconsensual tows, is prominently displayed along with the agent's
name.
Notes
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