(A) Social media is a communication tool that
provides opportunities for members of Clark state
community college to share information and
knowledge to the public. This initiative fosters learning, innovation, and
collaboration between faculty, staff, and students. This policy applies to all
social media use on behalf of the college.
Social media takes a number of forms including, but not limited
to, social networking websites (e.g., LinkedIn, Facebook), microblogging
websites (e.g., Twitter), blogs (college as well as
personal), online encyclopedias (e.g., Wikipedia), and video and photo
sharing websites (e.g., YouTube, Flickr,
and Instagram). This policy provides information for members of the college
community using social media.
(B) The college recognizes that social media
content has the potential to affect the reputation of Clark state
community college and
members of its
community
stakeholders. This policy serves to protect the
college's reputation, image, and identity as well as guide the official use of
social media by employees representing Clark state
community college.
(C) Clark state community college is committed to promoting,
regulating, and protecting the integrity of its identity. Clark state
community college's social media channels
are an official representation of the college, therefore must meet marketing
and branding standards established by the college. The college may pursue all
available recourse to block, remove, or delete inappropriate social media
communication and/or accounts.
(D)
The college relies on a team of employees who contribute to the success of
social media by providing appropriate content and timely interaction with
users. Employees who manage social media channels are expected to understand
and respect the importance and obligations when representing the college on a
public forum.
(1) Content posted by employees
on Clark state
community college's social
media accounts should follow established procedures. Social media content
posted on behalf of the college must:
(a)
Comply with all applicable laws, regulations, and college policies, including,
but not limited to, those addressing harassment, privacy of student and health
records, confidentiality, copyright, computer usage, and information
security.
(b) Comply with the terms
of use for the social media platform used.
(E) All data and files, including social
media content, on computers owned or operated by Clark state or transmitted
using the college network are subject to applicable policies. Social media
content posted using computers not computers not owned or operated by the
college or tranmitted using the college's network may nonetheless be subject to
appropriate action by Clark state community
college under applicable laws and/ or policies.
(F) Faculty, staff, and recognized student
organizations who wish to have a Clark state
community college social media account must get
prior approval from the college relations/marketing office. A Clark state
community college employee must be identified for each registered social media
account used on behalf of the college.
The college relations/marketing office will review and evaluate
all social media accounts created on behalf of Clark state
community college on a regular basis and
will serve as a resource for content managers.
