40 Pa. Code § 13.54 - Point of sale (POS) incentive programs-defined

A POS incentive program provides prizes for nonlicensed buyers to purchase and for distributors/importing distributors to promote the sale of a brand of malt or brewed beverages. These promotions feature displays or advertisements at the location where a sale is made.

Notes

40 Pa. Code § 13.54

The provisions of this § 13.54 adopted January 5, 2007, effective 1/6/2007, 37 Pa.B. 16.

The provisions of this § 13.54 issued under section 207(i) of the Liquor Code (47 P. S. § 2-207(i)).