49 Pa. Code § 18.910 - Advertising
(a) An
advertisement by a naturopathic doctor shall contain both of the following:
(1) The name of the naturopathic doctor as
registered with the Board.
(2) The
words "naturopathic doctor," "doctor of naturopathic medicine," or "registered
naturopathic doctor."
(b) Advertisements by a naturopathic doctor
may not contain any of the following:
(1) The
word "physician" unless the naturopathic doctor is also currently and actively
licensed as a physician or physician assistant in this Commonwealth.
(2) Words or phrases indicating or implying
that the naturopathic doctor is "board certified" or "board eligible" unless
the certification body is also disclosed.
(3) Statements containing misrepresentations
of facts.
(4) Statements that
cannot be verified by the Board for truthfulness.
(5) Statements likely to mislead or deceive
because of their context or because the statements make only a partial
disclosure of relevant facts.
(6)
Statements intended to, or likely to, create false or unjustified expectations
of favorable results.
(7)
Statements containing representations or implications that can reasonably be
expected to cause an ordinary prudent person to misunderstand or be
deceived.
(8) Statements that are
untruthful and improbable or contain misstatements, falsehoods,
misrepresentations, distorted or fabulous statements as to cures.
(9) Statements that misrepresent the nature,
characteristics or qualities of merchandise or naturopathic services provided
by a naturopathic doctor.
(10)
Statements that a manifestly incurable condition can be cured or that guarantee
a cure of any condition.
(11)
Statements promoting herbal, natural or dietary supplements as drugs.
(12) Statements recommending any modality of
service that is inconsistent with the health, safety and welfare of the
public.
Notes
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